VIV MEA 2025 with Bextral Feed additives

Bextral Feed additves at VIV MEA 2025 in Abu dhabi

VIV MEA is a leading international trade show for animal protein production, held every two years in Abu Dhabi (United Arab Emirates). The event offers a complete “feed to food” platform, with exhibitors and visitors from over 40 countries. It combines a large exhibition floor with a rich conference program and various networking opportunities (VIV MEA). In addition to trade show booths, there are knowledge sessions, panel discussions, and matchmaking tools that allow participants to actively schedule meetings. Bextral regularly takes part in international events such as VIV Asia and other industry trade shows, see our event pages for more, including VIV Asia 2025.

What makes VIV MEA unique?

VIV MEA stands out for its international scope and cross-sector approach, making it one of the leading trade shows for animal protein production in the MENA region. It offers a wide range of products and services for poultry, cattle, swine, aquaculture, and egg production. This creates an exceptional platform where international players, industry experts, and innovative startups come together.

What truly sets VIV MEA apart is the combination of a broad exhibition offering with in-depth knowledge sessions and meaningful content. Exhibitors showcase demos and product launches at the intersection of technology, animal health, and feed-related challenges. At the same time, participants can make new connections through matchmaking tools, organized networking lunches, and informal events. This mix of content, innovation, and people is where VIV MEA really shines.

For Bextral, this is more relevant than ever. On this international stage, we showcase our solutions for gut health, disease control, and feed efficiency, powered by our own innovative production facility. Learn more about our mineral and feed additive solutions for various animal sectors on our Solutions page, and discover how we develop products tailored to sectors both large and small.

Highlights of the Event

During VIV MEA 2025, taking place from November 25 to 27 at the Abu Dhabi National Exhibition Centre (ADNEC), visitors can expect three full days of expert sessions, networking opportunities, and the chance to explore new innovations.

 

Knowledge Sessions and Speaker

On November 24, just before the exhibition starts, the dedicated Aquatic Conference will be held. This event, focused on aquaculture, is organized in collaboration with International Aquafeed and the UAE Ministry of Climate Change & Environment. It highlights the growing importance of aquaculture in the region. Bextral also develops specialized feed additives for aquatic species, check out our solutions on our Aqua page.

Innovations and Demos on the Exhibition Floor

With over 500 exhibitors from different regions, the show floor will feature live demonstrations in feed systems, veterinary innovations, processing technologies, and agritech-solutions.

Networking & Business Matchmaking

The event offers several ways to connect, including matchmaking tools, networking receptions, and organized lunches. Visitors can schedule meetings with suppliers and partners ahead of time using the exhibition app and B2B matchmaking platforms. Curious about the app? Visit their VIV Connect page.

Who Is VIV MEA For?

VIV MEA targets a broad audience within the animal protein production chain. Visitors range from producers, distributors, and buyers to nutritionists, technicians, policymakers, and veterinarians. This mix of professionals makes the event a great place to exchange knowledge, explore trends, and build meaningful business connections.

For technicians and nutritionists, the knowledge sessions offer in-depth insights into topics like feed efficiency and gut health.

Buyers and distributors can explore a wide range of products from international suppliers, including Bextral’s portfolio of feed additives. You’ll find an overview of our offerings on our product page.

Practical Information

VIV MEA 2025 takes place from November 25 to 27, 2025, at the Abu Dhabi National Exhibition Centre (ADNEC).

Opening Hours:
Tuesday & Wednesday: 10:00 AM – 6:00 PM
Thursday: 10:00 AM – 5:00 PM

Registration:
Attendance is free for industry professionals, provided they register online in advance through the official registration page.

Travel & Accommodation:
Abu Dhabi International Airport is served by all major airlines. Visitors can also fly into Dubai and use the free shuttle bus (about 60 minutes) to Abu Dhabi ADNEC with their event ticket. For more details on transportation, visit the travel and stay page. For hotel bookings, VIV MEA works exclusively with BTC Group, offering special rates at hotels such as Andaz-Hyatt, Novotel Al Bustan, and Holiday Inn. Check their hotel information page for more details.

Floor Plan:

The exhibition is divided into segments.

Floorplan VIV MEA 2025
Bextral will be present in the Feed Additives segment, offering solutions for animal health and feed efficiency. The exact location of our stand will be shared soon on our event page.

Why You Shouldn't Miss VIV MEA

VIV MEA 2025 offers business opportunities you won’t easily find elsewhere, especially for companies active in the animal protein production chain. Here’s why it’s worth your time.

 

Complete Feed-to-Food Market Overview:

On a single show floor, you’ll find feed suppliers, animal health experts, and processing companies, often competitors, together in one space. That makes it easy to get a quick grip on trends and innovation.

Knowledge Sharing on Key Industry Topics:

With over 37 sessions, workshops, and panels covering poultry, cattle, dairy, aquaculture, and processing, the program goes deep into analysis and offers clear strategic insights.

Strong International Reach and Visibility:

VIV MEA brings in exhibitors from over 40 countries and serves as the key gateway to the MENA region. Bextral uses this platform to scale up international partnerships and market presence.

 

Want to Meet Bextral at VIV MEA 2025?

Easily schedule a meeting via bextral.com/events and discover how our innovative feed additives support animal health and profitability. You’ll also find more information about our presence at other international trade shows on that page.

THE AUTHOR

Tijn Sestig | Marketing Manager

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